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our team

Why Us?

What we do at Kaliber is rare—people don’t
believe we’re real. From our performance team to
our content team, we’re working
hard
at making magic happen.

What we do at Kaliber is rare—people don’t believe we’re real. From our performance team to our content team, we’re working hard at making magic happen.

We're a world class team.

Our team is comprised of Ex-Googlers and performance directors that are Ex-Dentsu and Ex-Publicis as well as Data Analysts of PWC & content marketers from Traveloka.

Our team is comprised of Ex-Googlers and performance directors that are Ex-Dentsu and Ex-Publicis as well as Data Analysts of PWC & content marketers from Traveloka.

Rob

Robert Lai

CEO, Co-Founder

Robert is the founder of Kaliber. Previously a 2019 Platinum Award Winning Consultant in Google’s New York office, Robert has over $400M in digital ads experience and when he’s not working, Robert is a foodie that likes to play basketball.

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Lenny Novitasari

Digital Marketing Specialist

Lenny is a digital marketing specialist at Kaliber Asia. Always cheery, she can’t live without her double-shot almond latte or long black. An avid travel lover, she loves taking aesthetic photos. Quokka is her spirit animal.

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Erica. J

Managing Director

Erica is the managing director at Kaliber Asia. Her vision and mission are to help all our clients to grow, create the best work culture for the team, and help Indonesia see the difference we can make for them. She loves working and socializing, her favorite food is ice cream and french fries.

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Nathaniel Yacobus

Performance Analyst

Nathan is a digital marketing performance analyst at Kaliber Asia. He likes to drink long black and enjoys eating cuisine that has a lot of herbs & spices.

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Gabriela Vega

Digital Strategist

Gaby is a Digital Strategist/Ecommerce Specialist & Ex-Google Sydney at Kaliber Asia. In her spare time, she loves to go salsa dancing and is passionate about food—Peruvian Cuisine in particular!

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Pinky Galinato

Performance Director

Pinky is the Performance Marketing Director of Kaliber. She has vast SEM experience in multiple verticals such as ecommerce, hospitality, and tech businesses in the APAC region. She likes to learn new things outside work for her own enjoyment, current things on her list are piano, cooking, and yoga.

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Sarah Rabby

Performance Associate Director

Sarah is a Performance Associate Director at Kaliber Asia. She has experience on both SEM and web development. She also loves drawing, reading novels, and watching shows in Netflix.

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Amika Mae Cruz

Performance Marketing Specialist

Amika is a Performance Marketing Specialist in Kaliber. She has an extensive knowledge on handling paid media campaigns, most of which are in Paid Social. Outside work, she enjoys going to local bars to watch and support her favorite local artists, tries to play guitar and ukulele, and fangirls over Marvel, Brooklyn Nine Nine, and Grey’s Anatomy.

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Hogan Parulian

Performance Marketing Specialist

Hogan is a Performance Marketing Specialist for Kaliber Asia, formerly a Digital Marketing and Content-CRM. He values inclusivity and egalitarian. He spends his spare time working out at the gym, going to karaoke and watching shows on Netflix.

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Carlyzar Cruz

Junior Performance Specialist

Carlyzar is a Junior Performance Specialist who is passionate about anything digital. He likes to spend his free time trying out new coffee recipes, swimming, and binge-watching television and web series.

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Wyelin Chiu

Digital Marketing Executive

Wyelin is a former cabin crew at Singapore Airlines. Her hobbies include landscape photography, aerial drone photography and trying out new recipes. On her days off, you’ll either find her enjoying a good comedy show or relaxing by the beach.

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Caroline Deram

Office Administrator

Caroline is an Office Administrator at Kaliber Asia, who is pursuing a law degree at the moment. Electronic mixtape and watching crime series are the daily doses of her energy. She’s also living the minimalist lifestyle.

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Valerie Tham

Business Development Consultant

Valerie is a Business Development Consultant, previously an OCBC consultant. She is a foodie and enjoys travelling and likes to explore
places that she has never been to.

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Danmel Ordoñez

Programmatic Lead

Danmel is a certified programmatic media buyer in various demand side platforms with experience in project and team management. He has an extensive knowledge on digital advertising. He is a sponge when it comes to learning and a trustworthy member of any organization. Just add beer then you’ll have a success-driven person powered by grit.

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Michelle Francisca Lee

Content Strategist

Michelle is a content strategist at Kaliber Asia, who’s passionate about spreading knowledge through content.
Always passionate about travel, she loves taking pictures when she can. She is also a full-time mom for her dog, Goku.

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Dirk Daniel

Content Copywriter

Dirk is a Content Copywriter for Kaliber Asia, formerly a UX writer and Design Ops. He is also an aviation enthusiast. He spends his spare time as a a co-host of an Indonesian-based copywriting podcast called Warung Copy.

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Regina Ongkiko

Content Strategist

Regina is a content strategist at Kaliber Asia, and she aims to create content that provides value. She loves traveling and eating food from all over the world. Cheese is her favorite thing in the world, and she is a slave and social media manager for two dogs, Snoopy & Mushu.

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Ashley Chan

Illustrator/Graphic Designer

Ashley is a graphic designer and illustrator at Kaliber Asia, who loves to listen to all kinds of music. She loves to illustrate in her free time, or watch films, as well as to play dress up and go out with her friends. 

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Raby Syafiqi

Graphic Designer

Raby is a graphic designer at Kaliber Asia who specializes in multimedia design. Also a multitasking specialist, he likes to work while consuming music and video to help his ideas flow. He aims to puts rainbows outside the closet to light up people’s day. 🌈

Ex-Google expertise

Our Passion

Despite being a new company, our team invests heavily
into giving back to aspiring business owners and digital marketers. We’ve been fortunate to have gained a wealth of experience in performance marketing. Our social impact is predicated on our mission of setting a standard of Performance Marketing within the region. 

Despite being a new company, our team invests heavily
into giving back to aspiring business owners and digital marketers. We’ve been fortunate to have gained a wealth of experience in performance marketing. Our social impact is predicated on our mission of setting a standard of Performance Marketing within the region. 

Generation.org

We're committed to providing support for young Singaporeans.
Learn More

Growth Mentor.com

We offer mentorship services—speak with our experts.
Learn more

Working with Google

We work with over a dozen non-profits and their respective Google Grant accounts.
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Google Grants Management

70% discounted management fee on Google NFP Grant Accounts
Learn More

Unicorns of Performance Marketing

© 2020 Kaliber Asia PTE LTD