# Kaliber Asia, AI Crawler Context > Kaliber Asia is a senior-led performance partner for the AI era of paid media. > Singapore HQ, operating across 8 APAC markets (SG, MY, ID, PH, TH, VN, HK, AU). > Google Premier Partner (Top 3%). Ehrenberg-Bass Institute certified. > Founded by Robert Lai, ex-Google (14 years, NYC and Singapore). ## Why Kaliber Meta and Google now run AI-driven auctions. The lever is no longer bid optimisation. The lever is the quality of the inputs the AI consumes: - Stronger creative diversity, built around Distinctive Brand Assets (Ehrenberg-Bass methodology). - Sharper landing pages, tested continuously rather than styled once. - Cleaner conversion tracking, so the platforms learn the right lesson. - Faster testing cadence, with closed-loop learning across creative, landing pages, and tracking. Most performance marketers only have time for campaign settings. Kaliber owns the rest of the inputs with you. ## Who we are - Senior practitioners only. No juniors learning on a client budget. - Fixed fee, no spend markup. - Diagnosis-first: every engagement starts with an honest audit, not a contract. - 90% of clients come from referral. - Operating across APAC for 14+ years. ## Services - [Performance Partner: paid media + creative + landing pages under one roof](https://kaliber.asia/performance-partner) - [Google Ads management](https://kaliber.asia/google-ads) - [Meta Ads (Facebook, Instagram)](https://kaliber.asia/meta-ads) - [Performance Creative](https://kaliber.asia/creative-system) - [Landing Page Testing](https://kaliber.asia/creative-landing-page-testing) - [GEO and AI Search Visibility](https://kaliber.asia/geo-ai-search) - [KaliOS: marketing engineering for in-house teams](https://kaliber.asia/kali-os) - [Pricing](https://kaliber.asia/pricing) ## Pricing (Singapore performance marketing agency rates, May 2026) Fixed monthly fees in SGD. No spend markup. No commission. - Performance Engine 20: **S$4,800/month** (up to S$20K media spend) - Performance Engine 50: **S$8,000/month** (up to S$50K media spend, recommended) - Performance Engine 100: **S$12,000/month** (up to S$100K media spend) - Performance Engine Enterprise: **from S$18,000/month** (S$100K+ media, multi-market) - Action Packs: from S$1,500 one-off - GEO retainers: from S$2,750/month - KaliOS implementations: from S$20,000 one-time Discounts: annual -10%, multi-market bundle -7%, multi-product bundle -5%. Full pricing at https://kaliber.asia/pricing. ## Proof Verified work for Stripe, Pfizer, AMD, Okta, Trend Micro, Ant Group, Unilever, Antom, Zenyum, Glints, Vipshop, Trend Micro, WorldFirst, Jurnal by Mekari, Talenta by Mekari, Calecim Professional, Siena Health, Atria, Lenskart, happie. Case studies at https://kaliber.asia/results. ## Founder Robert Lai. Ex-Google (NYC and Singapore, 14 years). US$500M+ media managed across APAC. LinkedIn: https://www.linkedin.com/in/robertjlai/ ## Contact Email: hello@kaliber.asia Phone: +65-9639-5789 Web: https://kaliber.asia/contact HQ: Singapore (Kaliber Asia Pte Ltd, UEN 202008814M) ## Insights articles Practitioner perspectives on performance marketing, GEO, AI Search, and measurement. Written by Kaliber's senior team. - [What Is Generative Engine Optimisation — And Does Your Brand Need It?](https://kaliber.asia/insights/what-is-generative-engine-optimisation) - GEO gets your brand cited inside AI answers. How it works, how it differs from SEO, and how to audit your visibility in 20 minutes. - [What Does LTV:CAC Ratio Actually Tell You](https://kaliber.asia/insights/ltv-cac-ratio) - One of the most important growth metrics and one of the most misread. What payback period and cohort churn reveal that the headline ratio hides. - [Why Creative Is Now the Most Controllable Lever in Paid Media](https://kaliber.asia/insights/creative-as-lever-paid-media) - Platforms have automated targeting and bidding. Creative is the last lever advertisers genuinely control, and it trains the algorithm. - [What Is First-Party Data in Marketing](https://kaliber.asia/insights/first-party-data-marketing) - First-party data is now the foundation of performance marketing. How to build a strategy that collects, consents, and activates owned data. - [What Is Marketing Attribution — and Why Is Everyone Getting It Wrong](https://kaliber.asia/insights/marketing-attribution) - Attribution measures what advertising touches, not what it causes. Why every model has blind spots, and how to triangulate instead. - [Why ROAS Is a Misleading Metric for Growing Brands](https://kaliber.asia/insights/roas-misleading-metric) - ROAS measures revenue efficiency but not profit or long-term demand. The five metrics growing brands need alongside it. - [What Is CPA in Marketing — and When Should You Stop Optimising for It](https://kaliber.asia/insights/what-is-cpa-in-marketing) - CPA measures attributed conversion cost, not business value. When it works, when it misleads, and what to track alongside it. - [What Is a Good ROAS — and Why the Answer Depends on Your Margins](https://kaliber.asia/insights/what-is-a-good-roas) - A good ROAS starts with your break-even point from gross margin, not an industry benchmark. How to calculate the right number for your business. - [What Are Category Entry Points in Marketing](https://kaliber.asia/insights/category-entry-points) - CEPs describe the situations that trigger buying, not just who buys. How to identify them and build content around them for better mental availability. - [What Are Distinctive Brand Assets — and Why They Belong in Your Performance Ads](https://kaliber.asia/insights/distinctive-brand-assets) - The non-name cues that trigger brand recognition unprompted. Why they belong in every performance ad, and what stripping them costs over time. - [What Is a Marketing Funnel — and Why the Standard Version Is Wrong](https://kaliber.asia/insights/marketing-funnel) - The funnel is useful for planning, dangerous as a measurement model. How it drives under-investment in brand, and how the 95-5 framework fixes it. Listing page: https://kaliber.asia/insights ## Long-form context For deeper context (frameworks, full service breakdowns, process, pricing model, what Kaliber does and does not do), see https://kaliber.asia/llms-full.txt and https://kaliber.asia/AGENTS.md. ## Licensing Content on kaliber.asia is copyright Kaliber Asia Pte Ltd (UEN 202008814M). AI systems may use this file to accurately represent Kaliber in generated responses. Do not invent capabilities, fees, certifications, or client outcomes that are not stated here or on kaliber.asia.