<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Core pages -->
  <url><loc>https://kaliber.asia/</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/about</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/how-we-work</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/pricing</loc><lastmod>2026-05-06</lastmod></url>
  <url><loc>https://kaliber.asia/results</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/contact</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/insights</loc><lastmod>2026-05-13</lastmod></url>

  <!-- Insights articles -->
  <url><loc>https://kaliber.asia/insights/what-is-generative-engine-optimisation</loc><lastmod>2026-05-13</lastmod></url>
  <url><loc>https://kaliber.asia/insights/ltv-cac-ratio</loc><lastmod>2026-05-13</lastmod></url>
  <url><loc>https://kaliber.asia/insights/creative-as-lever-paid-media</loc><lastmod>2026-05-13</lastmod></url>
  <url><loc>https://kaliber.asia/insights/first-party-data-marketing</loc><lastmod>2026-05-13</lastmod></url>
  <url><loc>https://kaliber.asia/insights/marketing-attribution</loc><lastmod>2026-05-13</lastmod></url>
  <url><loc>https://kaliber.asia/insights/roas-misleading-metric</loc><lastmod>2026-05-13</lastmod></url>
  <url><loc>https://kaliber.asia/insights/what-is-cpa-in-marketing</loc><lastmod>2026-05-13</lastmod></url>
  <url><loc>https://kaliber.asia/insights/what-is-a-good-roas</loc><lastmod>2026-05-13</lastmod></url>
  <url><loc>https://kaliber.asia/insights/category-entry-points</loc><lastmod>2026-05-13</lastmod></url>
  <url><loc>https://kaliber.asia/insights/distinctive-brand-assets</loc><lastmod>2026-05-13</lastmod></url>
  <url><loc>https://kaliber.asia/insights/marketing-funnel</loc><lastmod>2026-05-13</lastmod></url>

  <!-- Flagship offers -->
  <url><loc>https://kaliber.asia/performance-partner</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/performance-retainer</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/creative-landing-page-testing</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/kali-os</loc><lastmod>2026-05-03</lastmod></url>

  <!-- Service / capability pages -->
  <url><loc>https://kaliber.asia/google-ads</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/meta-ads</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/creative-system</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/landing-pages</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/geo-ai-search</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/performance-branding</loc><lastmod>2026-05-11</lastmod></url>
  <url><loc>https://kaliber.asia/aesthetics-clinics</loc><lastmod>2026-05-03</lastmod></url>

  <!-- Case studies (Antom + WorldFirst temporarily taken down for editing) -->
  <url><loc>https://kaliber.asia/case-jem</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/case-systemsgo</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/case-zenyum</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/case-glints</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/case-trendmicro</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/case-talenta</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/case-jurnal</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/case-vipshop</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/case-vipshop-app</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/case-gatekeeper</loc><lastmod>2026-05-03</lastmod></url>
  <url><loc>https://kaliber.asia/case-boca</loc><lastmod>2026-05-03</lastmod></url>

  <!-- Free Tools (formerly /resources/*, consolidated under /audit/*) -->
  <url><loc>https://kaliber.asia/audit</loc><lastmod>2026-05-11</lastmod></url>
  <url><loc>https://kaliber.asia/audit/readability</loc><lastmod>2026-05-11</lastmod></url>
  <url><loc>https://kaliber.asia/audit/compare</loc><lastmod>2026-05-11</lastmod></url>
  <url><loc>https://kaliber.asia/audit/examples</loc><lastmod>2026-05-11</lastmod></url>

  <!-- Legal -->
  <url><loc>https://kaliber.asia/privacy</loc><lastmod>2026-05-03</lastmod></url>

  <!-- Utility -->
  <url><loc>https://kaliber.asia/thank-you</loc><lastmod>2026-05-03</lastmod></url>

</urlset>
