How does Kaliber Asia differ from other agencies?

Three differences: Senior marketers only — no juniors learning on your budget. Fixed monthly fee, no spend markup. Optional performance retainer for qualifying businesses ties part of the fee to outcomes agreed up front. Diagnosis-first — every engagement starts with diagnosis, not a contract. 90% of our clients come from referral.

How do I start working with Kaliber Asia?

Every engagement starts with a 30-minute strategy call with a senior strategist — not a sales rep. Honest diagnosis of your situation. No pitch, no obligation. If there's a fit, Kaliber proposes a diagnostic scoped to your situation. Email hello@kaliber.asia or book a call at kaliber.asia/contact.

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Performance Marketing Agency Singapore. Google Ads, Meta Ads, GEO, AI Search, and Performance Creative for brands that want better conversion.

Q: Where is Kaliber Asia based?

Kaliber Asia is headquartered in Singapore (UEN 202008814M) and operates across Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Hong Kong, and Australia. The leadership team works alongside 15+ senior specialists across our APAC pods.

Q: Who founded Kaliber Asia?

Kaliber Asia was founded by Robert Lai, a Google alumni with 14 years at Google (NYC and Singapore) and US$500M+ in media managed across APAC. He's a Google Platinum Award recipient and speaks regularly at Ahrefs Evolve, Digital Marketers Australia, and APAC marketing conferences.

Q: Is Kaliber Asia a Google Premier Partner?

Yes. Kaliber Asia is a Google Premier Partner — a status held by the top 3% of Google Ads agencies globally. We are also Ehrenberg-Bass Institute certified.

Q: What industries does Kaliber Asia serve?

Kaliber works across B2B SaaS, fintech, healthcare, e-commerce, HR tech, cybersecurity, professional services, and aesthetic clinics. Best-fit for businesses already investing meaningfully in marketing who want performance to compound, not just activity to increase.

Google Premier Partner. Top 3% · Singapore

Your Performance Partner for the AI Era of Paid Media.

Meta and Google now run AI-driven auctions. They reward better creative, sharper landing pages, cleaner tracking, and faster testing. Kaliber owns those inputs with you. So every campaign has a stronger path from attention to enquiry.

Book a strategy call See what we improve →

Google Premier Partner US$500M+ media managed 3,000+ brands diagnosed Senior performance marketers

Robert Lai · Founder · Ex-Google New York

The team

Shawn

Jacqueline

Viki

Digital Marketers Australia

Ahrefs Evolve Conference

Robert Lai credentials. 14 years, US$500M+ media managed, 3,000+ brands diagnosed

$500M+ Media · 3,000+ Clients

Trusted by

Proud to be behind these local heroes

What sits behind paid media performance

Not just campaign settings.

The paid-media remote

Campaign Settings Where most performance marketers live

Kaliber works these with you

Performance Creative

Landing Page Testing

Conversion Tracking

Testing Roadmap

Reporting & Diagnosis

AI Search Visibility

Most performance marketers only have time for one button. Kaliber runs the rest of the remote with you.

Three ways to work with Kaliber

Choose where you need ownership.

Flagship

Performance Partner

Google Ads, Meta Ads, Performance Creative, landing pages, conversion tracking, and reporting under one roof.

Google Ads Meta Ads Performance Creative Landing Pages Conversion Tracking Reporting Testing

Explore Performance Partner →

For in-house teams

Creative & Landing Page Testing

Performance Creative and landing page tests your team can actually learn from.

Performance Creative Concepts & Hooks Statics Animated Landing Page Variants Test Plans Conversion Lift

Improve creative and pages →

Visibility before enquiry

GEO & AI Search

Show up across ChatGPT, Google AI, and Perplexity where buyers research before they enquire.

ChatGPT Google AI Perplexity AI Search GEO Singapore Category Entry Points Citations

Improve AI search visibility →

The honest diagnosis

It is often bigger than campaign settings.

01The Performance Creative is not giving buyers a reason to care.
02The landing page is not earning trust or conversion.
03The conversion tracking is teaching Google or Meta the wrong lesson.
04The report shows what happened but not what to change.
05Buyers search ChatGPT, Perplexity, or Google AI before they enquire, and find nothing convincing.

Partner means ownership

A clear owner. A clean handoff.

Attention → Enquiry › › Enquiry → Revenue

Kaliber owns

Creative
Landing pages
Tracking
Testing
Reporting

Kaliber does not own

CRM & sales operations
Sales follow-up & closing
Pricing & product-market fit
Customer service
Internal hiring

Results, not promises

Proof across the parts that influence performance.

Singapore-based clients, Singapore + APAC campaigns. Lower CPA, higher conversion rates, and verified Google Ads + Meta Ads + AI Search results, every number signed off by the client.

WorldFirst (Ant Group) →

Performance Partner

$5per lead

5,000+leads · 60 days

500%of target

Glints (B2B HR Tech) →

Performance creative. Six categories, six systems

A reel of creative diversity and distinctness. Multiple ad variants from one client per slide, designed to give Meta and Google more to learn from.

Calecim Professional. Multiple ad creative variants

Calecim ProfessionalCreative diversity at scale. Multiple angles, one product

Pump HaircareOne product, three angles. Disciplined creative system

Aureus. Mascot-led creative variants for kids music school

Aureus Music AcademyMascot-led creative system for kids music education

Nebu Property. Multi-format creative for property investment

Nebu Property (Pratu)Property investment. Multi-format from chat ads to maps

Jal YogaBrand distinctness. Green-line motif as visual signature

Wati. Direct-response B2B SaaS creative variants

WatiB2B SaaS. Direct-response creative for WhatsApp Business

Drag, swipe, or use arrows to see more →

See all verified case studies →

Honest fit check

Is Kaliber right for you?

Ready for Kaliber if:

Spending on Google or Meta but cannot explain what is improving
Reports show results but not the next decision
Creative tests produce assets but not learnings
Landing pages feel disconnected from campaigns
Enquiry quality is inconsistent

Not right if:

You only want ad-platform settings adjusted
You do not want creative, pages, or tracking touched
You want a cheap pair of hands, not a senior partner
You only want reporting, not recommendations

How we start

Three weeks to first results.

Week 1

Diagnose

Audit the creative, landing pages, conversion tracking, search visibility, and reporting. Map where every input is helping or hurting performance, in days, not weeks.

Account audit LP teardown Tracking integrity AI visibility check

Output → Diagnostic report

Week 2

Ship the test

Launch the first test where the constraint sits, creative angle, landing page, or conversion signal. Production-grade assets out the door inside seven days.

Performance Creative LP variants Offer tests Signal fix

Output → Live test in market

Week 3

Read the result. Set the next move.

First numbers in. Winners scaled, losers retired, learnings captured. By end of week three you have a new baseline and a sharper next test queued.

Result read-out Next-test brief Learnings library New baseline

Output → Compounding loop, live

↻

Three weeks in. Loop running.

From week four every cycle is a sharper next move, not a 90-day plan you forget by month four. Creative, landing pages, tracking, and reporting feeding each other on a weekly cadence.

See the full process →

About Kaliber

What does Kaliber Asia do?

Kaliber Asia is a senior-led performance marketing agency based in Singapore, operating across 8 APAC markets. We help businesses grow through Performance Creative on Meta, Google Ads, Landing Page Testing, and AI Search visibility (GEO), managed as one connected system, not isolated tactics.

Where is Kaliber Asia based?

Headquartered in Singapore (UEN 202008814M) and operating across Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Hong Kong, and Australia. The leadership team works alongside 15+ senior specialists across our APAC pods.

Who founded Kaliber Asia?

Kaliber was founded by Robert Lai, a Google alumnus with 14 years at Google (NYC and Singapore) and US$500M+ in media managed across APAC. Google Platinum Award recipient and speaker at Ahrefs Evolve, Digital Marketers Australia, and APAC marketing conferences.

Is Kaliber a Google Premier Partner?

Yes, a status held by the top 3% of Google Ads agencies globally. We are also Ehrenberg-Bass Institute certified.

Working with us

How does Kaliber differ from other agencies?

Three differences: senior marketers only, no juniors learning on your budget. Fixed fee, no spend markup. Predictable monthly pricing, with an optional performance retainer for qualifying businesses. Diagnosis-first, every engagement starts with diagnosis, not a contract. 90% of our clients come from referral.

What clients has Kaliber worked with?

Verified clients include WorldFirst (Ant Group), Trend Micro, Zenyum, Glints, Vipshop, Jurnal by Mekari, Talenta by Mekari, Calecim Professional, Siena Health, and Stripe. See our verified case studies for the work and the numbers.

What industries does Kaliber serve?

B2B SaaS, fintech, healthcare, e-commerce, HR tech, cybersecurity, professional services, and aesthetic clinics. Best-fit for businesses already investing meaningfully in marketing who want performance to compound, not just activity to increase.

How much does performance marketing cost in Singapore?

Kaliber's fees start from S$1,500/month for campaign asset production, through to S$6,000–S$7,500/month for full performance marketing management. All fees are fixed, no spend markup, no hidden charges. See our pricing page for current tiers.

What is GEO, and why does it matter for my business in Singapore?

GEO stands for Generative Engine Optimisation. The practice of making your brand appear in AI-generated answers on platforms like ChatGPT, Perplexity, and Google AI Overviews. As more buyers use AI tools to research before clicking an ad or visiting a website, appearing in those answers is becoming a critical part of the discovery journey. See GEO & AI Search.

How do I start working with Kaliber?

Every engagement starts with a 30-minute strategy call with a senior strategist, not a sales rep. Honest diagnosis of your situation. No pitch, no obligation. Book a call or email hello@kaliber.asia.

Ready when you are

Ready to improve what your paid media depends on?

Book a strategy call

Senior practitioners only Fixed fee · No spend markup 90% from referral

Ready to talk? 30 min · Senior strategist · No pitch.

Book a call

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