Over the course of 3 months, we were able to scale spend from a $20,000 per month budget
to a $180,000 per month budget with a decrease in overall CPAdespite the competition
investing over $330,000 per month into their advertising.
INCREASE IN CALLS
DECREASE IN CPA
INCREASE IN CONVERSION RATES
Located in the sunny Boca Raton, Florida, Boca Recovery Centre provide a safe and luxurious environment for people to overcome addictions. Supported by passionate professionals,
Boca Recovery Centre rebuild lives through health
and well-being as a foundation.
Based on our learning about Boca Recovery’s competition landscape, our team focused on these action items as part of our strategy.
In addition to that, we introduced Mobile Only Campaigns in combination with Text Ads to capture Competitors Queries on Mobile Devices as we could direct these users to call with either the call extension or call only ad.
at a CPA lower
than previous
campaigns
into highly competitive keywords (Drug Rehab, Alcohol Rehab) and Near me keywords with great success.
as we were able toinfluence the Ad Relevance and Quality Score
Majority of our new sales and transactions came from a handful of products as they were best positioned against our competitors which allows us shift focus to better positioning other products.
We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.