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CASE STUDY: BOCA RECOVERY

Transforming Campaigns
to Transform Lives

We’re happy to share our client successes and our effort in 
helping them grow and transform.

Our Results

Over the course of 3 months, we were able to scale spend from a $20,000 per month budget
to a $180,000 per month budget with a decrease in overall CPAdespite the competition
investing over $330,000 per month into their advertising.

0 %

INCREASE IN CALLS

0 %

DECREASE IN CPA

0 %

INCREASE IN CONVERSION RATES

OUR CLIENT

Boca Recovery

Located in the sunny Boca Raton, Florida, Boca Recovery Centre provide a safe and luxurious environment for people to overcome addictions. Supported by passionate professionals,
Boca Recovery Centre rebuild lives through health
and well-being as a foundation.

OUR STRATEGY

How did we help?

Based on our learning about Boca Recovery’s competition landscape, our team focused on these action items as part of our strategy. 

  • $1.3m Google Ads investment at a CPA of $508 per call
  • Leverage “Mobile Only” Campaigns to remove competitor traffic
  • Focused on key states with a generous state insurance policy
  • Utilised Call Metrics and Salesforce to optimise on quality of calls

In addition to that, we introduced Mobile Only Campaigns in combination with Text Ads to capture Competitors Queries on Mobile Devices as we could direct these users to call with either the call extension or call only ad. 

A surplus of competitor call volume

at a CPA lower
than previous  campaigns

Expanded Keyword Search

into highly competitive keywords (Drug Rehab, Alcohol Rehab) and Near me keywords with great success.

Higher Search Impression & Absolute Impression Share

as we were able toinfluence the Ad Relevance and Quality Score

OUR APPROACH

Single Purpose Campaigns

Majority of our new sales and transactions came from a handful of products as they were best positioned against our competitors which allows us shift focus to better positioning other products. 

We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.

Let us help you.

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