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We are happy to announce that Eliving hit their first 7-figure month in the midst of COVID-19!
INCREASE IN ORDERS AND
OVERALL TRANSACTIONS
INCREASE IN SALES
AND OVERALL REVENUE
DECREASE IN ROAS WITH $392K INCREASE IN PROFIT
Eliving focuses on comfortable living at affordable price tags by eliminating sales commissions, middle-men profit margins and showroom fee. We strive to bring in timeless, rustic, elegant and contemporary furniture which will suit your lifestyle. With Eliving, you don’t have to liberate away from your dream home at the compromise of good looking and great quality furniture.
Expect modest artistry woodwork right to your doorstep.
the user journey and touchpoints made before a transaction. This allowed us to work up the Conversion Funnel and invest in broader audiences/keywords without loss of efficiency.
by assigning the appropriate goals to each campaign layer and develop Smart Shopping campaigns that were optimizing to a relevant goal without inefficiencies.
Using our segmented approach and positioning of key products of Eliving, we bid aggressively on those key products to maximize Impression Share.
Majority of our new sales and transactions came from a handful of products as they were best positioned against our competitors which allows us shift focus to better positioning other products.
We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.
Chris Yap
CEO, ELIVING FURNITURE