Eliving focuses on comfortable living at affordable price tags by eliminating sales commissions, middle-men profit margins and showroom fee. We strive to bring in timeless, rustic, elegant and contemporary furniture which will suit your lifestyle. With Eliving, you don’t have to liberate away from your dream home at the compromise of good looking and great quality furniture.
Expect modest artistry woodwork right to your doorstep.
We were open in our approach with Eliving that we were going to collect all the relevant information of each of their products and report on Gross Profit as the key metric because in order to achieve growth, we were going to have to spend. To add to the complexity, we started working with Eliving as COVID was reaching its peak in Australia, introducing a lot of uncertainties.
the user journey and touchpoints made before a transaction. This allowed us to work up the Conversion Funnel and invest in broader audiences/keywords without loss of efficiency.
the user journey and touchpoints made before a transaction. This allowed us to work up the Conversion Funnel and invest in broader audiences/keywords without loss of efficiency.
by assigning the appropriate goals to each campaign layer and develop Smart Shopping campaigns that were optimizing to a relevant goal without inefficiencies.
Using our segmented approach and positioning of key products of Eliving, we bid aggressively on those key products to maximize Impression Share.
by assigning the appropriate goals to each campaign layer and develop Smart Shopping campaigns that were optimizing to a relevant goal without inefficiencies.
Using our segmented approach and positioning of key products of Eliving, we bid aggressively on those key products to maximize Impression Share.
We are happy to announce that Eliving Furniture hit its first 7-figure month in the midst of COVID-19!
INCREASE IN SALES
AND OVERALL REVENUE
INCREASE IN ORDERS AND
AND OVERALL TRANSACTIONS
DECREASE IN ROAS WITH $392K
INCREASE IN PROFIT
Majority of our new sales and transactions came from a handful of products as they were best positioned against our competitors which allows us shift focus to better positioning other products.
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