Our Results
We are happy to announce that Eliving hit their first 7-figure month in the midst of COVID-19!
INCREASE IN ORDERS AND
OVERALL TRANSACTIONS
INCREASE IN SALES
AND OVERALL REVENUE
DECREASE IN ROAS WITH $392K INCREASE IN PROFIT
OUR CLIENT
Eliving Furniture
Eliving focuses on comfortable living at affordable price tags by eliminating sales commissions, middle-men profit margins and showroom fee. We strive to bring in timeless, rustic, elegant and contemporary furniture which will suit your lifestyle. With Eliving, you don’t have to liberate away from your dream home at the compromise of good looking and great quality furniture.
Expect modest artistry woodwork right to your doorstep.
OUR STRATEGY
How did we help?
Using analytics to better understand
the user journey and touchpoints made before a transaction. This allowed us to work up the Conversion Funnel and invest in broader audiences/keywords without loss of efficiency.
Implementing our Single Purpose Campaigns Framework
by assigning the appropriate goals to each campaign layer and develop Smart Shopping campaigns that were optimizing to a relevant goal without inefficiencies.
Using our segmented approach and positioning of key products of Eliving, we bid aggressively on those key products to maximize Impression Share.
OUR APPROACH
Single Purpose Campaigns
Majority of our new sales and transactions came from a handful of products as they were best positioned against our competitors which allows us shift focus to better positioning other products.
We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.
You won't go wrong with an ex-Googler running your Google Ads for you. Robert and his team are by far the best agency we've worked with. Not only do they deliver top-notch results in a very short period of time, the team genuinely cares for the growth of your company in many other aspects. I enjoy working with Rob and the team, you don't get to hire an agency with this level of mindset in this generation.
Chris Yap
CEO, ELIVING FURNITURE