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CASE STUDY: GATEKEEPER PRESS

Getting more Bookings
to Publish more Books

We’re happy to share our client successes and our effort in 
helping them grow and transform.

Our Results

Gatekeeper Press increased their investments by 333% and
introduced new channels to further drive down CPA!

0 %

INCREASE IN INVESTMENTS

0 %

INCREASE IN CONVERSIONS

0 %

DECREASE IN CPA

OUR CLIENT

Gatekeeper Press

Gatekeeper Press is a full-service publishing house and distribution aggregator that partners with authors and publishers to produce and distribute high-quality books in digital and print formats. Our authors earn up to 100% of their royalties, retain 100% of their rights, and our distribution networks reach readers all over the world.

"Before we met Kaliber, we had spent $300k on Google Ads— we almost
called it quits."

After reactivating Google Ads in May 2019, they’ve found themselves haunted by the past. The team at Kaliber took a look at the campaigns that were running and went far in-depth into numbers that the small business did not have.

Metrics such as MQL, SQL and LTV were not measured by the business as previous marketing experts they’ve worked with did not require such levels of detail. 

Upon assessment, there were 3 Google Ads Campaigns that had less than 10% Search Impression share due to Limited Budget and Ad Rank. Majority of the Search Market for Self-Publishing were occupied by Amazon and Bookbaby.

OUR STRATEGY

How did we help?

Based on our learning about Gatekeeper Press’s competition landscape, our team focused on these action items as part of our strategy (Nov 2019)

  • Account Structuring to reflect the company’s business objectives
  • Transform 3 campaigns into 64 campaigns serving different purposes. using our Single Purpose Campaign (SPC) method
  • Identified ways for them to scale by allowing them to dominate in Market Share within a small subset of the overall market

We identified the need for additional data to help drive greater results, further leveraging AI to drive more of our desired numbers.

OUR APPROACH

Single Purpose Campaigns

We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.

Kaliber's team is knowledgeable, responsive, professional, talented and second to none. Their work is outsanding and their results are even better. Best of all, they have the expertise to take simple ideas and turn them into a high-powered campaign.

Rob Price

CO-FOUNDER, GATEKEEPER PRESS

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