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CASE STUDIES: JURNAL BY MEKARI

Grew a Seed Startup
into an Accounting Software Giant

We’re happy to share our client successes and our effort in 
helping them grow and transform.

We’re happy to share our client successes and our effort in 
helping them grow and transform.

CASE STUDY

Jurnal

Jurnal by Mekari is an online accounting software that lives in the cloud.
That means you can automate your everyday business tasks,
get up-to-date financials and run your business – from wherever you are.


As a pioneer of cloud-based accounting software in Indonesia
that has been trusted and proven to help more than 20,000 companies
in the country, Jurnal makes it easy for you to manage finances
anytime and anywhere.

OUR STRATEGY

How did we help?

Thinking full funnel was necessary for a company not only facing overseas pressure but also looking to change the way an entire country did their accounting. Searches for “accounting software” were limited so we needed to fight off competition whilst identifying more potential users.




Adopting a position-based attribution

to give credit to the first and middle touch points before a conversion.

to give credit to the first and middle touch
points before a conversion.

Restructuring their campaigns
to follow the user journey

to clearly define our best audiences and scale our results into Display and Youtube to make more necessary touch points throughout the user journey and add further personalization.

to clearly define our best audiences and scale our results into Display and Youtube to make more necessary touch points throughout the user journey and add further personalization.

 

By adopting a deeper strategy, we were able to uncover more about how the user interacts with Jurnal, especially early in the journey.  By doing so, we increased the number of monthly searches for Jurnal brand terms by over 400% within one year. Leading to further investment into content such as blog posts, videos and events to help inform users. One underrated aspect of our SPC strategy was to provide business level data on Search volumes and interests across Indonesia to host roadshows and events.

 

After 18 months of continuous scale, we grew from 8,000 users to 80,000 users which ultimately led to their merger acquisition to form Mekari. Leveraging the same strategies, we’ve helped take on all the subsidiaries of Mekari to help them reach new heights and recently being valued at $100M in their Series C round of funding. 

Our Results

0X

INCREASE IN MONTHLY SEARCHES

$ 0M

IN SERIES C ROUND OF FUNDING

0X

GROWTH IN ACTIVE USERS

OUR APPROACH

Single Purpose
Campaigns

We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.

We categorized our keywords and target audience by intent.

One underrated aspect of our SPC strategy was to provide business level data on Search volumes and interests across Indonesia to host roadshows and events.

We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.

We categorized our keywords and target audience by intent.

One underrated aspect of our SPC strategy was to provide business level data on Search volumes and interests across Indonesia to host roadshows and events.

FUTURE APPROACH

Youtube Ad Sequencing

YouTube was a big reason why we increased the number of monthly searches for Jurnal brand terms by over 400% within one year. Educating a market is a tough challenge and leveraging YouTube Ad sequencing helps a market resonate to your message.

The powerful use of Testimonials in combination with product-feature videos that are backed by “Free Trial” call-to-actions aided the research of the user. 

We highly recommend every marketer to keep YouTube top of mind as we were achieving views for costs lower than $0.01.  

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