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CASE STUDY: KEMAYU AND CO

Making more Homes in
Indonesia more Homely
with Diffusers

We’re happy to share our client successes and our effort in 
helping them grow and transform.

Our Results

0 %

INCREASE IN
OVERALL REVENUE

0 %

GROWTH IN OVERALL
WEBSITE TRANSACTIONS

0 %

CAPTURE OF
MARKET SHARE

OUR CLIENT

Kemayu and Co

Being an award-winning reed diffuser brand, Kemayu and Co sought
to grow their online presence through digital marketing. 

While Influencer Marketing was seen as an essential part for Brand Awareness,
the problem was how to measure the effectiveness of Influencer marketing.

Visit site

OUR STRATEGY

How did we help?

We began with Google Ads to collect data and traffic to the website and understanding the buyer behaviour in Indonesia, consumers who tend to check out on marketplace, therefore we began running Facebook/IG Ads and drive its landing page to the marketplace by leveraging Instagram traffic that’s been mostly driven by Influencer Marketing.

With Our Single Purpose Campaign, we then moved on to segment the campaigns to understand more of each category and we assign conversion value to each purchases.

We also created an Audience based on Instagram Engagements for FB/IG Retargeting campaigns and on top of that, we extract Lookalike 1% Audience from the Instagram Engagements for Prospecting campaigns and serve different ads, messaging and placements.

OUR APPROACH

Single Purpose Campaigns

With our “Single Purpose Campaign” segmentation strategy, we were able to clearly define our best audiences and scale our results into Display and Youtube to make more necessary touch points throughout the user journey and add further personalization.

Kaliber has helped us open a new marketing channel and advance our online sales through our websites. I used to only know Instagram and sponsored ads, I didn't know about advertising on Google, and Kaliber team has helped me in capturing 61% of Search Impression Share in Jakarta and leading us to have an increase in website sales.

Vica Mardika

FOUNDER, KEMAYU AND CO

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