fbpx

CASE STUDY: Kemayu and co

Making more Homes in Indonesia more Homely with Diffusers

We’re happy to share our client successes and our effort in 
helping them grow and transform.

We’re happy to share our client successes and our effort in 
helping them grow and transform.

CASE STUDY

Kemayu and Co

Being an award-winning reed diffuser brand, Kemayu and Co wants to grow their online presence through digital marketing. 

While Influencer Marketing was seen as an essential part for Brand Awareness, the problem was how to measure the effectiveness of Influencer marketing.

Being an award-winning reed diffuser brand, Kemayu and Co sought
to grow their online presence through digital marketing. 

While Influencer Marketing was seen as an essential part for Brand Awareness,
the problem was how to measure the effectiveness of Influencer marketing.

OUR STRATEGY

How did we help?

We began with Google Ads to collect data and traffic to the website and understanding the buyer behaviour in Indonesia, consumers who tend to check out on marketplace, therefore we began running Facebook/IG Ads and drive its landing page to the marketplace by leveraging Instagram traffic that’s been mostly driven by Influencer Marketing.

With Our Single Purpose Campaign, we then segmented the campaigns to understand more of each category and we assign conversion value to each purchases.

We also created an Audience based on Instagram Engagements for FB/IG Retargeting campaigns and on top of that, we extract Lookalike 1% Audience from the Instagram Engagements for Prospecting campaigns and serve different ads, messaging and placements.

 

We began with Google Ads to collect data and traffic to the website and understanding the buyer behaviour in Indonesia, consumers who tend to check out on marketplace, therefore we began running Facebook/IG Ads and drive its landing page to the marketplace by leveraging Instagram traffic that’s been mostly driven by Influencer Marketing.

 

With Our Single Purpose Campaign, we then moved on to segment the campaigns to understand more of each category and we assign conversion value to each purchases.

We also created an Audience based on Instagram Engagements for FB/IG Retargeting campaigns and on top of that, we extract Lookalike 1% Audience from the Instagram Engagements for Prospecting campaigns and serve different ads, messaging and placements.

 

 

Our Results

0%

INCREASE IN
OVERALL REVENUE

0%

GROWTH IN OVERALL
WEBSITE TRANSACTIONS

0%

CAPTURE OF
MARKET SHARE

Together with Kaliber, Kemayu and Co
increased their:

 

  • Search Impressions Share by capturing 61% of the market in Jakarta.
  • Brand Search CTR increased from 39% (in May) to 42% (Up till Mid June)
  • Overall website transaction has grown by 169% and overall revenue has increased by 297.7% from March-April compared to May-June.
OUR APPROACH

Single Purpose
Campaigns

With our “Single Purpose Campaign” segmentation strategy, we were able to clearly define our best audiences and scale our results into Display and Youtube to make more necessary touch points throughout the user journey and add further personalization.

With our “Single Purpose Campaign” segmentation strategy, we were able to clearly define our best audiences and scale our results into Display and Youtube to make more necessary touch points throughout the user journey and add further personalization.

Let's invest in
your business growth.

Discover winning strategies to launch and grow your business to success.
Get expert tips and advice to find out what you
need to do to maintain a thriving business.

Like these case studies?