Menu
Gatekeeper Press increased their investments by 333% and
introduced new channels to further drive down CPA!
GROWTH IN REVENUE
INCREASE IN ROI
GROWTH IN ACTIVE USERS
Selly is a free keyboard app that helps online sellers boost efficiency via chat applications like Instagram, Whatsapp, Line, and many more.
This multifunctional keyboard app also has a dashboard feature that helps sellers keep track on the transactions made, provides a sales report, retrieves customer data at one’s fingertips and many other practical features that makes “Selly, sell easily”.
Pressured to turn a revenue, the team at Selly turned to Kaliber for guidance in driving stickier users and driving valuable user action through their app. Without any prior data, this was a challenge to find a starting point so we used first party data available to create a foundation to develop from.
Leveraging Firebase analytics, we tracked every possible action on their app and assigned a value to each action. The most valued action being “Generate Invoice”.
We proceeded to leveraging the power of automation with personalised campaigns that optimized towards more engaged app users with the intention of driving more users to their most valuable action.
By optimising deeper than just a user download, we were able to focus our marketing spend on users that drove more value. This led UAC to discard users that were opening and closing the app and to concentrate on those that projected higher intent signals.
from 1,500 to 5,000 within 6 months
by 612%
from 2.45 to 9.10 per user, which generated more revenue
We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.
Dharma Utomo
PRODUCT MANAGER, SELLY.ID (GOJEK)