CASE STUDY: ZENYUM

Helping Zenyum Spread More Smiles

We’re happy to share our client successes and our effort in
helping them grow and transform.

Our Results

Since Kaliber took over the entire paid Google ads strategy, Zenyum experienced a striking
86% MoM increase in leads while also dropping their MoM CPA by 24% MoM.

As a result, they decided to invest more and scale their ad spend from $7k to more than $11k a month.

Drop MoM
decrease in CPA

Increase MoM in traffic from paid search

MoM increase in
leads generated

OUR CLIENT

Zenyum

Zenyum is a dental cosmetics startup founded in Singapore in 2018. Their mission is to provide the highest quality 3D-printed invisible braces.

Since they started, Zenyum has grown into a multi-million dollar company, receiving a total funding of $56 million—including $13.6 million Series A funding in November 2019 and $40 million Series B funding in June 2021.

With their list of investors including RTP Global, Sequoia Capital India, TNB Aura, SEEDS Capital, L Catterton, Partech, and FEBE Ventures, Zenyum now operates across Southeast Asia, Hong Kong, and Taiwan with 300 million customers in their core markets.

The Problem

Hiring an entire in-house team within a short period of time
Expanding market share in emerging regions

OUR STRATEGY

How did we help?

Adopting Single Purpose Campaigns

Based on our learnings about Zenyum’s audience and competitors, our team focused on these action items as part of our strategy.

Categorize ad groups based on types of intent and conduct tests per intent
Utilize custom landing pages to improve overall customer experience

OUR APPROACH

Single Purpose Campaigns

We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.

We categorized our keywords and target audience by intent.
One underrated aspect of our SPC strategy was to provide business level data on Search volumes and interests across Indonesia to host roadshows and events.