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CASE STUDIES: zenyum

Spreading Magic
Through Smiles

We’re happy to share our client successes and our effort in 
helping them grow and transform.

We’re happy to share our client successes and our effort in 
helping them grow and transform.

Client Testimonial: Zenyum

Watch the video to learn from Julian Artopé, Zenyum’s founder and CEO on how our team helped to scale the brand. 

CASE STUDY

Zenyum

Zenyum is a consumer-focused healthcare brand with a mission to help its customers smile more by providing the highest quality 3D-printed invisible braces delivered to a customers home at an affordable price.

The Challenge

  • To extract more results from some of
    the ad channels in which Zenyum is invested.
  • Scaling ad investments through Google Search is
    limited in it’s opportunities due to reach so the focus is on efficiency. 
  • For the channels of Facebook and YouTube, the opportunities are endless however finding the right efficiency is a major challenge
OUR STRATEGY

How did we help?

Adopting Single Purpose Campaigns

Kaliber’s framework for a scalable strategy which allows for deeper personalization and maximizing campaign results by providing campaigns with their own individual budgets and targets. 

Kaliber’s framework for a scalable strategy which allows for deeper personalization and maximizing campaign results by providing campaigns with their own individual budgets and targets. 

Restructuring their campaigns
to follow the user journey

to clearly define our best audiences, measure the impact of our full-funnel approach and identify more areas to make more necessary touch points throughout the user journey and further personalize.

to clearly define our best audiences, measure the impact of our full-funnel approach and identify more areas to make more necessary touch points throughout the user journey and further personalize.

EXECUTION

Our Method

Audience Segmentation

Expanding existing campaigns by splitting our audience combinations into their own individual campaigns allows for further personalization as well as results extraction when a particular audience is given it’s own budget and campaign goals.

The granularity allowed for creatives to be tested with more variables in sight which led to the introduction of a New ad which outperformed the Legacy ad for a male oriented audience.

Personalization

to clearly define our best audiences and scale our results into Display and Youtube to make more necessary touch points throughout the user journey and add further personalization.

Our Results

“In the first 3 months, we’ve been able to scale overall ad investments by over 75% and increased
YouTube investments by 116% across the markets. “

0%

INCREASE IN INVESTMENT
IN GOOGLE ADS

0%

IN INVESTMENT
INTO PAID SEARCH

0%

IN INVESTMENT IN
YOUTUBE ADS ACROSS APAC

0X

NUMBER OF CAMPAIGNS
CREATED

OUR APPROACH

Single Purpose
Campaigns

We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.

We categorized our keywords and target audience by intent.

One underrated aspect of our SPC strategy was to provide business level data on Search volumes and interests across Indonesia to host roadshows and events.

We achieved this through our unique Single Purpose Campaigns framework in which we were able to control budgets and goals of each unique target segment.

We categorized our keywords and target audience by intent.

One underrated aspect of our SPC strategy was to provide business level data on Search volumes and interests across Indonesia to host roadshows and events.

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