We’re happy to share our client successes and our effort in
helping them grow and transform.
“In the first 3 months, we’ve been able to scale overall ad investments by over 75% and increased
YouTube investments by 116% across the markets. “
INCREASE IN INVESTMENT
IN GOOGLE ADS
INTO PAID SEARCH
IN INVESTMENT IN
YOUTUBE ADS ACROSS APAC
NUMBER OF CAMPAIGNS
Watch the video to learn from Julian Artopé, Zenyum’s founder and CEO on how our team helped to scale the brand.
Zenyum is a consumer-focused healthcare brand with a mission to help its customers smile more by providing the highest quality 3D-printed invisible braces delivered to a customers home at an affordable price.
Kaliber’s framework for a scalable strategy which allows for deeper personalization and maximizing campaign results by providing campaigns with their own individual budgets and targets. One underrated aspect of our SPC strategy was to provide business level data on Search volumes and interests across Indonesia to host roadshows and events.
to clearly define our best audiences, measure the impact of our full-funnel approach and identify more areas to make more necessary touch points throughout the user journey and further personalize.
Expanding existing campaigns by splitting our audience combinations into their own individual campaigns allows for further personalization as well as results extraction when a particular audience is given it’s own budget and campaign goals.
The granularity allowed for creatives to be tested with more variables in sight which led to the introduction of a New ad which outperformed the Legacy ad for a male oriented audience.
to clearly define our best audiences and scale our results into Display and Youtube to make more necessary touch points throughout the user journey and add further personalization.
REGIONAL PERFORMANCE MARKETING SPECIALIST