Google PMax Replaces Smart Shopping and Local, Is It Better?
Google’s PMax (performance max) is replacing Smart Shopping and Local Campaign soon. Auto-updates have begun in July 2022 and are going to be completed this September 2022. This is in line with Google’s attempt to use more automation and machine learning. The move follows the recent sunsetting of ETA (expanded text ads) and GA 3 […]
Why You Should Move to GA4 and Why Now
All the facts and reasons why GA4 migration is best done in 2022.
GA4: The Granular, Cross-device Tracking Solution That Respects Users’ Privacy
Here’s all the GA4 essentials you need to know and why you should make the move from UA really soon.
ETA and RSA Search Ads: What’s the Difference?
Advertisers might wonder, is one format better than the other?
What is Search Intent and Why Does It Matter?
Search intent is the key to understanding what your customer wants.
Customer Journey Mapping: Why Do You Need It?
When it comes to marketing, understanding your customers is key.
Introduction to Marketing Funnels for Beginners
Let’s take a closer look at what each stage of your marketing funnel means.
Introduction to Conversion Tracking for Digital Marketing
Want to measure the performance of your digital marketing campaigns?
Kaliber Answers: 9 Most Common Questions about the Cookieless Future
We’ve rounded up the most common questions about the cookieless future.
First-Party vs. Third-Party Cookies: What’s the difference?
The cookies we are talking about are the ones found on your web browsers.