We execute in accordance to our Single Purpose Campaigns framework.
The framework is manual and gruelling to implement, however, the benefits for our clients outweigh
the additional time and labour required to execute across the major ad networks:
Pinpointing where in the funnel our users are allows us to determine the strategy in planning our investments and set accurate targets against our business objectives.
Planning our campaigns around user intent, we are able to also personalise the touchpoints to achieve higher relevancy, rapport and results. Intersecting brand with performance.
Adding an additional layer of intent will expand our number of campaigns and provide extra layers of data to analyze. Providing a more complete story on how our campaigns, channels and creatives are engaging with the user and one another.
Our team lives by a motto; You Win or You Learn. We expect to either achieve the results we set out to or learn about why we missed the mark with clear motives into our next mode of action.