What is Programmatic Media Buying?
In digital advertising, ad spaces are like canvases that are auctioned at any given time.
Let’s Get to Know the Newest Google Analytics 4!
A new update released for Google Analytics called Google Analytics 4 (GA4).
An Introduction to Click-through-rate
This is a common phrase and one of the metrics used in digital marketing.
An introduction to Bounce Rate
Bounce rate is one of the factors for Google to determine your website rank.
Introduction of Audience for Google Ads
Have you ever wondered, what’s the usage of Audience in my Google Ads?
Understanding 6 Types of Attribution Model In Digital Marketing
Attribution modeling is a framework to analyze touchpoints or which marketing channels…