Dissecting The Bizzare Popularity of the NPC TikTok Girl Trend
Instant gratification fueled by the illusion of control.
Virality Is Never About Views, So What Is It About Then?
It’s about the lasting, real-life impact.
2 Data Automation Tools We Use To Increase 8×8’s Conversion by 47%
How much time do you usually spend collecting and consolidating data into a report? We’d bet it takes you hours. And no wonder, as you have to manually pull different types of data from many sources. Don’t forget the fun that follows after: consolidating the data into something your clients can understand. Reporting requires a […]
Google PMax Replaces Smart Shopping and Local, Is It Better?
Google’s PMax (performance max) is replacing Smart Shopping and Local Campaign soon. Auto-updates have begun in July 2022 and are going to be completed this September 2022. This is in line with Google’s attempt to use more automation and machine learning. The move follows the recent sunsetting of ETA (expanded text ads) and GA 3 […]
Why You Should Move to GA4 and Why Now
All the facts and reasons why GA4 migration is best done in 2022.
Q2 Digital Marketing Wrap Up: Everything Huge That Happened From April to June 2022
Here’s everything you need to know in the digital marketing world from April to June 2022.
How TikTok Helped Zenyum Generate Leads in 5 Different Countries
Learn the 4 TikTok creative strategies we used to generate Zenyum’s leads in 5 countries.
GA4: The Granular, Cross-device Tracking Solution That Respects Users’ Privacy
Here’s all the GA4 essentials you need to know and why you should make the move from UA really soon.
Google Introduces Topics: What Does This Mean For 2022?
Could this be a game-changer in the new era of digital marketing?
New Update on Facebook Ads Campaign Objective
Facebook Ads Manager is updating its campaign objectives to a new set.