Creative is the engine, not the bottleneck.
Performance Creative built for the Meta Andromeda era. Where creative diversity wins over audience tweaks. 50+ tested assets per month, anchored on Distinctive Brand Assets. Led by Cannes Young Lions.
Most paid media teams spend 90% of their time on bidding, targeting, and budgets. Those decisions determine maybe 40% of outcomes.
The other 60% is creative. And most teams treat it like:
- a one-off deliverable when a campaign launches
- something the brand team owns, not the performance team
- 5 static ads refreshed once a quarter
- an afterthought when CPAs climb
Meta Andromeda is the reasoning behind our solution. Andromeda's deep-learning auction model evaluates 10,000× more signals per ad than the legacy ranker. And it specifically rewards creative diversity, Distinctive Brand Assets, and broad-targeting volume over narrow audience tweaks. Performance Creative at scale isn't a preference. It's how Andromeda ranks you.
Ehrenberg-Bass Institute research shows buyers recognise a brand before they read it. We anchor every Performance Creative test on the Distinctive Brand Assets we already know work.
That's all a fast-scroll feed gives you. Distinctive Brand Assets, logo, colour, character, are what survive it. Every Kaliber test reinforces yours.
- 4–6 weeks to concept a campaign
- $10,000–15,000 for 5 static ads
- Creative and media teams working in silos
- Zero feedback loop from performance data
- Refresh cycle measured in quarters, not weeks
- 50+ unique variants delivered per month
- Days not weeks. Production built for speed
- Creative strategy embedded in media delivery
- Performance Flywheel: test → learn → iterate → scale
- 100% human-directed, AI-accelerated production
We operate across six distinct creative modes, from volume production to brand-defining campaign work. Mix and match based on where you are in your growth stage.
50+ unique performance creatives per month. Static, motion, and video formats, designed for testing at the speed platforms demand. Days not weeks. 100% human-directed.
UGC, explainer video, talking head, product storytelling, AI avatar video at scale. Video-first formats built natively for Meta and TikTok delivery.
Brand moments, premium video, platform-native campaign concepts. The creative that anchors a launch, drives earned attention, and defines how your category remembers you.
AI-powered analysis of your full creative library: what's working, what's fatigued, and why. Output: Creative Library Audit · Strategic Playbook · Competitive Analysis with messaging hierarchies and format recommendations per platform.
Distinctive visual systems that make every ad recognizably yours, grounded in Byron Sharp's Ehrenberg-Bass framework. Visual Motif System · Color Architecture · Composition Framework · Template System · Creative Playbook any team can execute from.
We become your creative team. Monthly retainer. Dedicated capacity reserved exclusively for you, never queued behind another client. Creative strategy embedded in the engagement, not invoiced separately. Volume, content, hero, and intelligence, mix and match.
Creative isn't a deliverable. It's a cycle, the faster it spins, the faster performance compounds.
Deploy 50+ variants across platforms and audiences. Give the algorithm enough signal to learn.
Analyze every asset. What's working, what's dead, and what the data tells us about why.
Surface the top performers. Understand the creative elements that drive results.
Refine on data. Kill underperformers. Double down on what the audience responds to.
Push proven creative harder. More budget. More variations built on the winning formula.
Performance creative at scale across industries, formats, and platforms.
What performance marketers want to understand before trusting an agency with their creative output.
Why does Meta Andromeda matter for Performance Creative?
Meta Andromeda is the deep-learning auction model that now decides which ads win impressions. It evaluates 10,000× more signals per ad than the legacy ranker. And it specifically rewards creative diversity, Distinctive Brand Assets, and broad-targeting volume over the narrow audience-tweaking that worked in the previous era. That's why our solution leads with creative volume + DBAs anchored on Ehrenberg-Bass methodology, paired with closed-loop learning. It's not a stylistic choice. It's how Andromeda ranks you. The same logic applies to Google's AI Max for Search. The platform reads landing-page and creative content to expand match coverage and assess quality.
How many creatives does Kaliber produce per month?
Typically 50+ unique performance creatives per month under our Performance Creative at Scale mode. This includes static, motion, video, and UGC formats, produced in days, not weeks. The exact volume depends on your campaign scale and active testing needs.
What is the difference between performance creative and brand creative?
Performance creative is designed to drive a specific measurable action, click, sign-up, purchase. Brand creative builds recognition and category association. Kaliber's system produces both: performance creative at volume, and campaign-defining hero creative for launches and brand moments. They aren't mutually exclusive. The best-performing creative is often also the most distinctive.
How does Kaliber know which creatives are working?
We run the Performance Flywheel: deploy 50+ variants, analyze every asset (what's working, what's dead), surface the top performers, understand why they win, refine on data, then push proven creative harder. Every round gets sharper. It's a cycle, not a sprint.
Does Kaliber do UGC and video creative?
Yes. Our Mid-Funnel Production capability covers UGC, explainer video, talking head content, product storytelling, and AI avatar video at scale. These are video-first formats built specifically for Meta and TikTok delivery.
What does a creative audit involve?
Our Creative Audit & Strategy is an AI-powered analysis of your existing creative library. Performance scoring, fatigue detection, messaging hierarchy analysis, and competitive review. We identify what's working, what's fatigued, and why. The output is a strategic playbook with format recommendations per platform and a clear creative roadmap.