Privacy Policy

1. Introduction

Kaliber Asia Pte Ltd (UEN 202008814M, "Kaliber", "we", "us", or "our") operates the website kaliber.asia and provides performance marketing services across Asia-Pacific. This Privacy Policy describes how we collect, use, disclose, and protect your personal data when you visit our website or engage with our services.

We comply with the Singapore Personal Data Protection Act 2012 (PDPA) and apply equivalent standards to data of individuals from other jurisdictions where relevant (including the EU GDPR, UK GDPR, and analogous APAC privacy regimes).

2. Information we collect

2.1 Information you provide

When you contact us via forms, email, calls, or other channels, we collect:

• Name and job title
• Business email address and phone number
• Company name, industry, and website
• Information you share about your marketing situation, goals, or challenges
• Any other information you choose to provide in correspondence with us

2.2 Information collected automatically

When you visit kaliber.asia, we automatically collect:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, time on page, and referral source
• Cookie identifiers and tracking data (see Section 5 below)

3. How we use your information

We use the personal data we collect to:

• Respond to your enquiries and communicate about potential or current engagements
• Deliver and improve our services to you and our other clients
• Improve and optimise our website and marketing
• Send marketing communications where you have consented to receive them (including the Insights mailing list)
• Conduct analytics to understand site usage and performance
• Comply with legal, regulatory, and contractual obligations

4. Legal basis for processing

We process personal data on the following legal bases, depending on jurisdiction:

• Consent. For marketing communications and non-essential cookies
• Legitimate interest. For analytics, fraud prevention, and improving our services
• Contract performance. To deliver services to you under an engagement
• Legal obligation. To comply with applicable laws and regulations

5. Cookies and tracking

kaliber.asia uses cookies and similar technologies to operate the site and understand how it is used.

5.1 Essential cookies

Required for basic site functionality. Cannot be disabled.

5.2 Analytics cookies

We use Google Analytics 4 to understand aggregate site usage. These cookies are anonymised and used to improve the site experience.

5.3 Marketing pixels

We use marketing pixels from Google Ads, Meta (Facebook) Pixel, and LinkedIn Insight Tag for remarketing purposes and to measure the effectiveness of our advertising campaigns. These pixels are only loaded with your consent where required by applicable law.

6. Third-party services

We share limited personal data with the following service providers, who process it under their own privacy policies:

• Google (Analytics, Ads). Analytics and advertising
• Meta (Facebook Pixel). Advertising measurement and remarketing
• LinkedIn (Insight Tag). B2B advertising measurement
• Netlify. Site hosting and content delivery
• Email and CRM tools. To manage enquiries and engagements

We do not sell personal data to any third party.

7. Data sharing and disclosure

We share personal data only:

• With service providers under confidentiality and data-processing agreements
• With clients, where we are operating their marketing accounts on their behalf and the data is theirs
• If required by law, court order, or regulatory authority
• In the event of a business transfer, merger, or acquisition (subject to confidentiality)

8. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for up to 24 months unless an engagement begins, in which case it is retained for the duration of the engagement and 3 years afterward for legal and tax purposes.

9. Data security

We implement reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These include encryption in transit, access controls, and regular security reviews. No system is perfectly secure, however, and we cannot guarantee absolute security of data transmitted over the internet.

10. International transfers

Personal data we collect may be transferred to, stored, and processed in countries outside the country in which it was collected, including jurisdictions that may have different data protection laws. Where required, we put in place safeguards (such as standard contractual clauses) to ensure your data is protected to a level consistent with applicable law.

11. Your rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access. Request a copy of the personal data we hold about you
• Correction. Request that we correct inaccurate or incomplete data
• Deletion. Request that we delete your personal data, subject to legal exceptions
• Restriction. Request that we limit how we process your data
• Portability. Request a copy of your data in a structured format
• Objection. Object to certain processing activities (including direct marketing)
• Withdraw consent. Where processing is based on consent, you may withdraw it at any time

To exercise these rights, contact us using the details below. We will respond within the timeframes required by applicable law.

12. Children

Our website and services are intended for businesses and adult professionals. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us so we can remove it.

13. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be communicated via the website or by email to active clients.

14. Contact us

For privacy-related questions, requests, or complaints, please contact:

If you are not satisfied with our response, you may lodge a complaint with the Personal Data Protection Commission of Singapore at pdpc.gov.sg or with the relevant data protection authority in your jurisdiction.