kaliber.asia. Performance Partner · Service Page
Senior-led performance marketing. Singapore-based.
Google AI Max learns from your pages, URLs, ad copy, and conversion signals. Meta Andromeda learns from creative volume and diversity. Kaliber manages the inputs both platforms need to turn paid media attention into better enquiries.
AI Max made pages targeting. Andromeda made creative targeting. Kaliber manages both.
For years, performance marketing was about adjusting bids, audiences, and keywords inside the ad platform. That world is fading. Both Google and Meta have moved core decisions into AI systems that use the brand's content as targeting signal.
Meta's Andromeda retrieval engine reads creative content to decide which ads enter the auction. Google's AI Max reads pages, URLs, and conversion signals to decide which queries match. The advertiser's job is no longer to manage settings. It is to manage the inputs both platforms learn from.
The platforms no longer compete with each other — they expose the same underlying need. Both reward advertisers who give the AI better inputs to learn from. We map our work to both.
Pages are targeting.
Hooks, formats, proof, and buyer situations across statics, animated, and video. Built for Andromeda's creative-first retrieval.
Pages structured for Google AI Max final URL expansion. Component-based variants with explicit URL inclusions and exclusions.
Clean tracking that teaches the platform which leads are worth finding — not just which forms got filled.
Google + Meta managed by senior operators. Search, PMax, AI Max controls, Advantage+, broad targeting where appropriate.
Run our free AI Readability audit on your domain. 30 seconds, no login. You'll see your score out of 100 and the citation an AI assistant would write about your brand today versus what it could be.
Run the free audit →Google Ads, Meta Ads, creative production, landing page builds and variants, conversion tracking, monthly reporting, monthly test plans, and performance diagnosis. Everything paid media depends on, owned together with the client.
Google AI Max is Google's AI layer for Search campaigns. It includes search term matching, text customisation, final URL expansion, URL inclusions and exclusions, brand controls, and locations of interest. From September 2026, legacy Dynamic Search Ads campaigns automatically upgrade to AI Max. The advertiser's job is no longer to adjust keyword bids — it is to give Google clear pages, ad copy, conversion signals, and exclusions to learn from.
Meta Andromeda is Meta's personalised ads retrieval engine, deployed late 2024 with full rollout completed October 2025. It uses hierarchical indexing to support exponential growth in eligible ad creatives, deciding which ads enter the auction based on creative content rather than audience definitions. For advertisers this means creative volume and diversity now determine which ads compete — Meta's own data shows one ad set with 25 creatives outperforms five ad sets with five creatives each by 17 percent in conversions.
Most media retainers manage settings inside the ad platform. Performance Partner manages the inputs the platforms learn from — creative diversity for Andromeda, page universe and URL controls for AI Max, conversion signals for both. AI Max made pages targeting. Andromeda made creative targeting. Kaliber manages both.
Senior practitioners on day one without a 12-month hire cycle. No headcount overhead. Fractional cost vs full-time team. Day-one access to AI Max and Andromeda playbooks already tested across APAC clients. Most in-house teams do not have a creative pipeline robust enough for Andromeda or a website structured as a targeting surface for AI Max — Kaliber installs both alongside the client.
No. Kaliber owns the path from attention to enquiry. The client owns the path from enquiry to revenue. We do not own CRM, sales follow-up, closing, or product-market fit.
Fixed monthly fee scoped to media volume. No percentage of media spend. Standard term is six months with a 30-day exit clause. See pricing.