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Senior marketers only Fixed fee · No spend markup No junior account handling
Kaliber Asia · Pricing

Performance Marketing for the AI Era

Built around Meta Andromeda and Google AI Max. Priced by what you want Kaliber to be accountable for.

Transparent fees No spend markup Singapore-based seniors
I want Kaliber to own
+ GEO

Built around Meta Andromeda + Google AI Max.

Kaliber runs your Google + Meta media end-to-end and owns the outcome. Fixed monthly fee, no spend markup. Our creative and testing cadence is engineered for how the new AI-driven ad platforms actually learn — feeding Andromeda with signal-rich variants and structuring AI Max campaigns for the queries that actually convert.

Monthly · Google + Meta
Performance Engine 20
Up to S$20K/month media spend.
S$4,800
per month · fixed fee
  • Google Ads management
  • Meta Ads management
  • Unlimited AI-powered creative variants for valid tests
  • Unlimited AI Max destination variants for valid tests
  • Human QA before delivery
  • Retargeting assets
  • Weekly written update
  • Monthly review call
  • Monthly testing roadmap
Monthly operating limits
  • Up to 50 generated creative options/month
  • Up to 15 launch-ready creative assets/month
  • Up to 5 animated static assets/month
  • Up to 5 retargeting assets/month
  • Up to 3 destination variants/sections/month
  • 1 active creative request at a time
  • 1 active destination request at a time
  • 1 monthly review call
Enquire About Engine 20
Monthly · Google + Meta
Performance Engine 100
Up to S$100K/month media spend.
S$12,000
per month · fixed fee
  • Everything in Engine 50
  • Expanded testing capacity across more campaigns
  • 3 active creative requests at a time
  • Senior strategy review monthly
Monthly operating limits
  • Up to 180 generated creative options/month
  • Up to 50 launch-ready creative assets/month
  • Up to 20 animated static assets/month
  • Up to 20 retargeting assets/month
  • Up to 10 destination variants/sections/month
  • 3 active creative requests at a time
  • 2 active destination requests at a time
  • Up to 2 review calls/month
  • 1 senior strategy review/month
Enquire About Engine 100
Activation Fees apply. Every Performance Engine engagement starts with a one-time activation — Discovery & Creative Workshop, Brand Guideline alignment, and Brand Distinctive Assets — scoped on the call.
Enterprise · S$100K+/month media spend

Performance Engine Enterprise

Custom-scoped engagement for brands spending more than S$100K/month. Senior-led team, AI Max + Andromeda playbooks, multi-market scope, dedicated strategy review cadence. Same input system — built for higher complexity, more campaigns, and tighter compliance environments.

From S$18,000/month · scoped to media volume + market complexity
Talk to us →
FAQ

Common questions

Questions about Results
Which platforms does Performance Engine cover?

Performance Engine covers Google and Meta only. LinkedIn, TikTok, SEO, GEO, email, WhatsApp automation, CRM, and organic social are separate and can be scoped independently.

How does Performance Engine use Meta Andromeda and Google AI Max?

Meta Andromeda and Google AI Max changed the structure of paid media — both rely on the platform's own AI to match ads to people and queries. Our creative cadence feeds Andromeda with signal-rich variants (multiple hooks, formats, and angles per audience hypothesis) so the algorithm can learn faster. For AI Max, we structure campaigns around high-intent query clusters and use targeted exclusions to protect spend from low-relevance traffic the AI may otherwise pull in.

Why are Performance Engine plans tiered by ad spend?

Because testing capacity depends on traffic. A brand spending S$10K/month cannot meaningfully test the same volume as a brand spending S$100K/month. The tier matches the data volume the algorithm needs to learn — your fee is tied to the testing throughput required, not to what we earn from your spend.

What if my campaigns span multiple markets or product lines?

Tier fees as published assume one market, up to two product lines, and Google + Meta. For engagements that span more markets, more products, or markets needing localisation beyond English, we scope it on the call. The Engine system is the same — the fee adjusts for actual scope. Once signed, the fee is fixed for the contract term: no spend markup, no surprise add-ons mid-month.

How does Asset Supply work alongside my existing agency or in-house team?

Asset Supply is purely a delivery line — we supply launch-ready assets each month, your team or agency runs the media. No overlap in responsibility. We don't need access to your ad accounts. You keep the relationships, the data, and the result accountability; we keep you in fresh creative or conversion pages without you having to hire more people.

What's the typical turnaround per delivery?

Turnaround depends on scope, deliverable, and brand familiarisation. We scope an exact delivery cadence on the call. Once the engagement is running, deliveries follow a predictable rhythm — your assets and brand library are already in our system.

Why is there a setup cost on top of the supply fee?

First-time engagements include brand familiarisation, asset library setup, brief templates tailored to your team, and a kick-off workshop. After setup, deliveries flow without friction. Setup is one-time — it does not repeat each month.

Can I do one delivery, or is it always ongoing?

Ongoing supply is the default — that's where the unit economics work for both sides. One-off deliveries can be scoped separately on the call if you genuinely just need a single drop. Most clients start with one delivery to test fit, then convert to ongoing supply.

How long does a KaliOS install take?

Install duration depends on the workflows you want, the size of the team we're installing into, and your existing tooling. We scope it on the call. We work in two-week sprints with your nominated workflow owner — you're operating the system progressively, not waiting for a single big handover at the end.

What does my team need to commit during the install?

Two to three workshop sessions (2–3 hours each), access to your existing creative and reporting tools, and one named workflow owner per team that we're installing into. The owner becomes the long-term custodian of the system after we leave.

What happens after Kaliber leaves?

The workflows, prompt libraries, brief templates, and SOPs stay with your team. You own them and can extend them yourself. We offer an optional retainer for ongoing improvements, prompt library updates as new models ship, and quarterly system reviews — but it's optional, not required.

What if my team has no prior AI tooling experience?

KaliOS is designed to be operable by non-AI specialists. The install includes prompt libraries with guardrails, brief templates that constrain output to your brand voice, and training tailored to your team's starting level. You don't need an AI engineer to run it.

Across all engagements

Do you charge a percentage of media spend?

No. Kaliber uses fixed monthly fees across every engagement model. Media spend is paid directly by the client to the ad platform.

How much does a performance marketing agency cost in Singapore?

Performance marketing agency pricing in Singapore typically ranges from S$3,000 to S$15,000 per month for paid media management retainers. Most Singapore agencies bill on a percentage of media spend (10–20% commission), which creates a misalignment — the agency benefits from higher spend regardless of outcome.

Kaliber bills on fixed monthly fees, no spend markup, no commission. Performance Engine retainers: S$4,800/month (up to S$20K media spend), S$8,000/month (up to S$50K media), S$12,000/month (up to S$100K media), and from S$18,000/month for Enterprise (S$100K+ media, multi-market). Asset Supply from S$1,500 per delivery. GEO retainers from S$2,750/month. KaliOS implementations from S$20,000.

Are UGC ads, photoshoots, or live-action production included?

No. UGC, creator sourcing, filming, photoshoots, and live-action production are not included in any engagement model. They can be quoted separately or handled through partners.

How do I choose between Results, Asset Supply, and System Install?

Use the toggle at the top of this page:

Results → Kaliber runs your Google + Meta media and owns the outcome. Performance Engine 20, 50, 100, with optional GEO bundling.

Asset Supply → Kaliber supplies a steady stream of creative or AI Max destination assets. Your in-house team or existing agency runs the campaigns and owns the result.

System Install → Kaliber installs AI-assisted marketing workflows inside your team. We leave, the system stays. KaliOS In-House or Agency.

Start when you're ready
Start with the engine. Or start with one test.

Kaliber gives you a clear way to begin. Whether you need Google + Meta management, better campaign assets, AI Max destinations, GEO, or AI-powered workflows.

Enquire About Performance Engine Start with Zero Commitment
Fixed pricing · no surprises No spend markup Senior team only
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