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Senior marketers only Fixed fee · No spend markup No junior account handling
Kaliber Asia · Pricing

Google + Meta Performance Marketing for the AI Era

Performance Creative and Landing Page Testing included. Built for valid tests.

Google + Meta management with AI-powered creative batches, retargeting assets, landing page variants, and reporting in one fixed monthly system. Senior practitioners only. No spend markup.

Landing page testing is included within clear monthly operating limits.

Performance Engine

Google + Meta ads management with unlimited testing assets and landing page variants.

Fixed monthly fee. Replaces separate media buying, creative refreshes, landing page testing, and reporting support.

Monthly · Google + Meta
Performance Engine 20
Up to S$20K/month media spend.
S$3,600
per month · fixed fee
  • Google Ads management
  • Meta Ads management
  • Unlimited AI-powered creative variants for valid tests
  • Unlimited landing page variants for valid tests
  • Human QA before delivery
  • Retargeting assets
  • Weekly written update
  • Monthly review call
  • Monthly testing roadmap
Monthly operating limits
  • Up to 50 generated creative options/month
  • Up to 15 launch-ready creative assets/month
  • Up to 5 animated static assets/month
  • Up to 5 retargeting assets/month
  • Up to 3 landing page variants/sections/month
  • 1 active creative request at a time
  • 1 active landing page request at a time
  • 1 monthly review call
Enquire About Engine 20
Monthly · Google + Meta
Performance Engine 100
Up to S$100K/month media spend.
S$9,000
per month · fixed fee
  • Everything in Engine 50
  • Expanded testing capacity across more campaigns
  • 3 active creative requests at a time
  • Senior strategy review monthly
Monthly operating limits
  • Up to 180 generated creative options/month
  • Up to 50 launch-ready creative assets/month
  • Up to 20 animated static assets/month
  • Up to 20 retargeting assets/month
  • Up to 10 landing page variants/sections/month
  • 3 active creative requests at a time
  • 2 active landing page requests at a time
  • Up to 2 review calls/month
  • 1 senior strategy review/month
Enquire About Engine 100
Performance Engine

Who it's built for

Best fit
  • Spending S$10K–S$100K/month on Google and Meta
  • Campaigns have plateaued
  • Ads are getting stale
  • Landing pages are not evolving fast enough
  • Want more tests without hiring more people
  • Want media, assets, pages, and reporting in one system
Not the right fit
  • Looking for the cheapest SEM vendor
  • Need UGC, filming, or creator production
  • Want every channel managed at once
  • Do not have enough traffic to test
  • Want strategy without implementation
Zero Commitment

Managing ads in-house? Start with one test.

Fixed-output packs. No retainer, no lock-in, no free audit theatre.

One-time
Campaign Test Pack
From S$1,500
fixed scope
  • AI-powered creative batch
  • Ad copy variants
  • Retargeting variants
  • Campaign angle directions
  • Launch map
Start Campaign Test Pack
One-time
Landing Page Test Pack
From S$1,500
fixed scope
  • 3 landing page variants or sections for one campaign
  • Hero / proof / CTA variations
  • Message-match recommendations
  • Launch map
Template or component-based variants only. Custom web development is not included.
Start Landing Page Test Pack
GEO / AI Search
AI Search Action Pack
From S$2,500
fixed scope
  • Prompt opportunity map
  • Competitor visibility snapshot
  • Content gap map
  • 1 GEO-optimised article
  • 3–5 social post adaptations
  • 1 GEO-optimised short-form video script
  • 1 AI-generated branded B-roll video
  • 30-day next-step roadmap
Start AI Search Action Pack
AI Search / GEO

AI Search visibility retainers

Improve how your brand appears across ChatGPT, Perplexity, and Google AI Overviews.

GEO · Monthly
GEO Starter
S$2,750
per month · fixed fee
  • 2 GEO-optimised articles/month
  • 4–6 social post adaptations
  • 1 GEO-optimised short-form video script
  • 1 AI-generated branded B-roll video
  • Monthly prompt/topic direction
  • Basic GEO performance notes
Start GEO Starter
GEO · Monthly
GEO Authority
S$10,000
per month · fixed fee
  • Broad prompt universe tracking
  • Competitor and category visibility benchmarking
  • Citation/source strategy
  • AI Search content architecture
  • Authority-building roadmap
  • Comparison page strategy
  • Content universe planning
  • Executive reporting
  • Monthly strategic review
Enquire About GEO Authority
A note on AI citations

We do not guarantee that AI systems will cite a specific brand. We improve the content, structure, authority, and visibility signals that influence whether AI systems can understand, retrieve, and cite your brand.

Marketing Engineering / KaliOS

Install the system inside your team.

Marketing engineering for the AI era. We install Kaliber's AI-assisted workflows inside your team, so creative, content, and reporting compound instead of starting from zero each month. From S$25,000.

For in-house teams
KaliOS In-House
In-house teams that want to produce more campaign assets, content, and reports internally.
From S$20,000
one-time project
  • Workflow design and build
  • Prompt libraries and guardrails
  • Approval workflow
  • Team training and handover
Discuss In-House
FAQ

Common questions

Do you charge a percentage of media spend?

No. Kaliber uses fixed monthly fees. Media spend is paid directly by the client to the ad platform.

Which channels are included in Performance Engine?

Performance Engine includes Google and Meta only.

LinkedIn, TikTok, SEO, GEO, email, WhatsApp automation, CRM, and organic social are separate and can be scoped independently.

Why are your Performance Engine plans based on ad spend?

Because testing capacity depends on traffic and spend. A brand spending S$10K/month cannot meaningfully test the same volume as a brand spending S$100K/month.

Our plans are tied to the amount of data and traffic available for testing, not to what we earn from your spend.

What does "unlimited testing assets and landing page variants" mean?

It means Kaliber will produce the AI-powered creative, copy, retargeting, and landing page variants needed for valid tests within your plan's operating limits.

It does not mean unlimited random assets, unlimited custom production, or unlimited revisions. The work is tied to your approved testing roadmap, your media spend, and your traffic volume.

Are UGC ads included?

No. UGC, creator sourcing, filming, photoshoots, and live-action production are not included.

They can be quoted separately or handled through partners.

Are landing pages included?

Yes, but only as template/component-based campaign variants or sections.

Full website builds, custom development, portals, calculators, and integrations are excluded.

Can I start without a retainer?

Yes. Use a Zero Commitment pack if your ads are managed in-house or by another agency. There is no lock-in and no minimum term.

What is the difference between Performance Engine and Zero Commitment?

Performance Engine is for brands that want Kaliber to manage Google and Meta while producing the creative and landing page variants needed for testing.

Zero Commitment is for teams that manage media elsewhere but want Kaliber to produce campaign assets, landing page tests, or AI Search action assets.

What is the difference between Performance Engine and GEO?

Performance Engine focuses on Google and Meta performance marketing, ads, creative testing, landing pages, and conversion.

GEO focuses on AI Search visibility, content production, prompt opportunities, and improving how your brand appears in AI-generated answers.

Which plan should we start with?

If you need Google and Meta managed → start with Performance Engine.
If your ads are managed in-house → start with Zero Commitment.
If you want AI Search visibility → start with GEO.
If you want Kaliber's AI workflows installed internally → start with KaliOS.

Start when you're ready
Start with the engine. Or start with one test.

Kaliber gives you a clear way to begin. Whether you need Google + Meta management, better campaign assets, landing page tests, GEO, or AI-powered workflows.

Enquire About Performance Engine Start with Zero Commitment
Fixed pricing · no surprises No spend markup Senior team only
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