What is Digital Marketing?
Many of us have definitely heard this term constantly repeated throughout the years. A simple definition would be to use the internet, social media platforms, and search engines in order to reach potential customers and clients from all over the world.
Why Should You Use Digital Marketing During This Period?
Ads have always been crucial in today’s digital age. With increasing spendings by big and small corporations due to the increased smartphone users and access to the internet.
In 2019, US smartphone user penetration reached 82%, and 72% in Australia. Singapore has recorded the highest smartphone penetration, with more than 90% of adults using a smartphone (Reuters Institute for the Study of Journalism). In Indonesia, the percentage of the population with access to the internet increased from 18.0% (2011) to 64.8% in 2018 (Indonesia has 171 million internet users: Study – Science & Tech).
The COVID-19 virus drastically forces more people to stay home, leading to changes in working styles and habits. There has been an increased reliance on the digital platforms to perform tasks, manage teams and acquire clients. Many businesses have resorted to more decentralized teams and communication channels, this includes increased demand for software and online services in order to streamline their workflow.
It is during this period that digital marketing can help seize the opportunity to engage more clients (who are bound to spend more time online). To ensure results are optimal and within your budget, it is important to carefully select the right target audience, keywords, and understand the inner workings behind the analytics.
With the increase in people engaging digitally, the effectiveness of ads performances have become a priority. Digital marketing, with the right message, can help you reach the more of your intended audience. It is affordable, specific, and has the right tools for you to boost brand awareness, online sales, and even provides opportunities such as opening new channels for new audiences.
In essence, digital marketing is:
- Based on relevance, thus knowing your audience, you can target specifically, ensuring revenue growths
- It is easy to set up and navigate. The option to team up with an agency or professionals is available to help you maximize your returns based on your budgets.
- it is good for SMEs (Small and Medium-sized Enterprises) with lower budgets compared to larger firms. Having a good keyword analysis and campaign planning can help you to reach your goals without exceeding your budgets.
- It is efficient in attaining results, almost instantaneously multiplying your online traffic.
- You can track your progress and the effectiveness of your campaigns, enabling you to make necessary adjustments.
Digital marketing can help a great deal in helping you ride through this rough period of time and even help you increase your earnings. The pandemic has had many negative impacts on the economy and on many businesses. However, you can take this as an opportunity to reorganize your marketing efforts, redirect budgets towards digital marketing from traditional forms of marketing to help you to scale your business.
If you want to excel in digital marketing, check out this WSQ-accredited digital marketing course from Singapore. You will definitely learn a lot, plus you can try your hand at becoming a Certified Digital Marketing Strategist (CDMS)
About Kaliber Asia
Kaliber’s performance marketing team brings in the global experience that Asia’s top companies are looking for to have an edge over their competitors. Bringing over US$500M worth of performance marketing experience, we have agency experience and consulting experience to help our clients. Get your free Google Ads audit with us, by clicking here.