A negative keyword is a type of keyword that prevents your ad from being triggered by a certain word or phrase. Also known as a negative match, people who are searching for that phrase will not find your ads. As an example, if you are adding the word ‘free’ as a negative keyword to your campaign, your Google Ads will be intentionally hidden from those searches containing the term ‘free’.
The use of negative keywords plays an important role in minimizing the waste of ad spend. Negative keywords enable you to focus your budget on keywords that drive real traffic value while controlling waste at the same time. Are you looking for a set of negative keywords that might be relevant to your industry?
Our team of digital marketing specialists has categorized a list of negative keywords based on the relevant industries, along with the placement categories and their estimated impressions. We hope that this negative keywords resource can help you deliver a more budget-efficient PPC campaign.