Have you ever wondered which websites are the most visited in the world? Let us give you a bit of a spoiler—the top 6 most visited websites are those you visit more than once daily. Plus, these websites are definitely avenues where you can use your marketing strategies. We’ve compiled some interesting numbers and facts in this blog that might empower your marketing plan and strategies.
Google is the most visited website and it is no surprise. After all, it is the top search engine. People go to Google to search for answers. Maybe you have questions such as “What is a cookie?” or “How to use LinkedIn?” or even “What is Programmatic Media Buying?” and so on.
Google was founded in 1998 and it is available in almost all countries. Google probably has the widest demographic, because everyone is using it from your brother, sister, children, grandparents, friends, teacher, and you. That’s why it’s no surprise that the monthly active users of Google is over one billion.
Placing in 2nd, YouTube is an online video sharing founded in 2005. It is also the second largest search engine in the world, available in over 100+ countries and can be accessed in 80 different languages. Based on Sprout Socials, YouTube has over 2 billion, logged-in users with demographic from children to elderly. One reason for this wide demographic is because YouTube videos are user-generated content.
Everyday, people watch over one billion hours worth of YouTube videos and generate billions of views (source: YouTube). Plus, did you know that there are more than 37 million YouTube channels out there? Video has also been increasing in demand as people enjoy video format more compared to static images or text. This is shown to be true by the YouTube worldwide advertising revenues that increased significantly in the Q4 2020, with a total of US$6.89 billion.
Facebook, one of the most popular social media platforms out there, comes in third as the most visited website. Although Facebook is placed third, it has more monthly active users of 2.74 billion as per September 2020, much more than Google and YouTube. Founded in 2004, Facebook is now an app that is used on a daily basis by 1.8 billion of Facebook users (66% from the MAU). According to Facebook, the largest share of users (43%) is from Asia Pacific, followed by Latin America and Africa (33%), then Europe (15%), and US and Canada (9%).
As a further testament to its popularity, Facebook generated $86 billion of revenue in 2020 ($29 billion net), up from $71 billion in 2019 ($18 billion net), and $56 billion ($22 billion) in 2018.
Read here to know what challenges to expect on Facebook advertising in 2021.
Twitter, founded in 2006, is a microblogging and social networking service on which users post and interact with messages known as “tweets.” Based on Hootsuite, Twitter has an advertising audience of 353 million with 28.9% of Twitter’s audience ranging from 25-34 year olds. 19.4% of Twitter’s users are based in the United States with Japan and India leading as the biggest markets. In Japan, for example, Twitter actually takes the #1 social platform spot.
Wikipedia is “a free content, multilingual online encyclopedia written and maintained by a community of volunteer contributors through a model of open collaboration, using a wiki-based editing system.” It was launched in 2001 and it is the largest and most-read reference work in history, and is consistently one of the 15 most popular websites ranked by Alexa.
Instagram, launched in 2010 and now owned by Facebook, is the sixth most visited website. It is a photo and video sharing social network with over 1 billion people using the platform every month (monthly active users). With 62.4% of the demographic coming from 18-34 year olds, Instagram users spent an average of 30 minutes per day on the platform in 2020.
Here are some additional interesting facts on Instagram (source: Hootsuite):
- 200 million Instagram users visit at least one business profile daily
- 81% of people use Instagram to help research products and services
- 130 million Instagram users tap on shopping posts every month
- 500 million people use Instagram Stories every day
- 58% of people say they have become more interested in a brand or product after seeing it in IG Stories
Now that you know which websites are the most popular, you can use this information for your future marketing plans. Here’s the best part. Five out of six of these top visited websites allow you to advertise your business, opening gateways to more paid strategies here. You can start with us auditing your Google Ads, click here to get it now.